BRITAIN’S second tier will have a sponsor next season.
Cab Direct, the UK’s leading taxi supplier, is backing the Championship and will become the title sponsor. Cab Direct Marketing Director Donald Pow said: “Speedway represents an ideal partner for a brand like ours. “We’ve learned down the years that many of the UK’s hard-working taxi drivers are fans of all things on wheels, whether that be driving, maintaining vehicles or following motorsport. “Speedway may not be as big as Formula One but it’s every bit as exciting!” BSP Ltd Chairman Rob Godfrey said: “We’re delighted to have reached this agreement with Cab Direct to sponsor the league for 2023. “Cab Direct is a major national business with a great reputation and its backing can only help us attract more new customers to discover the amazing sport of speedway. “As well as exposure to thousands of taxi operators around the UK, every taxi driver talks to thousands more customers every year, so having them on board is a brilliant way to spread the word about speedway!” More information about Cab Direct can be found at www.cabdirect.com, which also contains links to the company’s social media channels. • Full story in Speedway Star next week.
